PR industry secrets that can shape your growth strategy

Isn't today a great day? It's a day that you're going to get some great PR advice that you can use to curate the perfect blend of growth, collaborations, and relationships to build your brand up to a new level.

Here are 5 killer PR strategies to help your business growth:

1. Know your 'why' inside out

Defining your why is PR 101. Simon Sinek did a great job of brining this concept back to the surface, but it's the very first process you need to go through to execute an effective PR function. It's the most important thing you can do to shape your messaging and hone in on your point of difference. After all, people support brands who share the same values as them. You stand for something great, so get your message out there, just do it in the most appropriate way for your brand.

2. Stories are great, but they NEED to compel

Creating compelling content to connect with your audience is a must, and to do this you need to put on a journalistic hat to dig deep into the layers of your business (or pay someone who can). If you want your audience to pay attention either on your own platforms or the media, you will need a strong angle for your story such as a trend, human interest, or industry analysis. Your goal is to connect with your audience on an emotional level. No one would care if you launch an app or a website, but they will if its an interesting and relatable story.

3. Build those relationships

PR is many things, it's much more than just traditional media relations, BUT those relationships are still a foundation block. Like anything good though, it takes time. This is where PR professionals come into play, however if you're willing to put in the time it's not out of the question to do this yourself. As long as you're bringing your media contact value, and use your stories wisely.

4. Collaborate with influencers

Influencer marketing is not slowing down, in fact PR agencies are spending more than they ever have before on influencer programs. Benefits include increased business trust, quality content at scale, endorsement, story-telling and connection, well-positioned brand awareness, market feedback, and instant access to an existing target market.

5. Give traditional press exclusivity

Nutcrack certain angles to your story which could be pitched with exclusive rights. For example, if you were launching a new retail store, you could offer media to tour before it was revealed to the public. It not only gets your great coverage but builds that relationship with your media contact.

PR not your craft? Would you rather focus on other things while someone else takes the PR reins? No problem, we know the perfect team for the job.